Is Social Selling All Hype? [Data]

social selling

by Emma Snider

In our recently released research report The State of Inbound 2014-2015: Sales Edition, we asked salespeople to weigh in on their top priorities for the coming year. The number one response wasn’t terribly surprising: Over 30% of those surveyed placed closing more deals on top of the to-do list, followed by improving the efficiency of the sales funnel, and reducing the length of the sales cycle. All good, practical goals. Continue reading

The Secret to Improved Social Selling? Helpful Video Content!

social selling by video

by Michael Litt

When it comes to high-performing sales reps, it’s easy to speculate as to what they’re doing differently from the rest of your team (are they simply better at discussing problems with prospects? Are they especially charming?), but, at the end of the day, sales superstars are able to deliver because of their finely attuned mindset, skillset and toolkit. These rock-star reps know the buying process is undergoing a massive shift, and they are actively making changes to their approach in response. Continue reading

How to Drive Sales With Content Marketing

content marketing
by Didi Zheleva

Content marketing is very different from other forms of marketing. With the nature of the internet, you can distribute your messages to thousands of people, with a single click of a button at no cost! It is pretty powerful and the reason why content marketing works, is because it is not all about selling. Unlike other methods that SHOUT Sell, Sell, Sell, producing a piece of content for your customers is more of ‘soft’ way of addressing them and getting your messages across.

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LinkedIn’s Publisher Platform: Should You Use It?

linkedin publishing

by Andrew Hutchinson

At the end of February, LinkedIn announcedthat they would be expanding their popular Influencer program by opening their publishing platform to all users. From the LinkedIn announcement:

‘Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.’ Continue reading