LinkedIn co-founder and author Reid Hoffman joins Morning Joe to discuss the power of networking in the digital age.
The Way We Were
As a business owner, marketing professional or salesperson – you’ve known the importance of building an email list. You’ve likely taken a course on the subject of list building, and perhaps even downloaded Whitepapers on how to develop and grow your email list. Continue reading
LinkedIn is an important social network for professionals, business owners and job seekers alike. It can help introduce us to new people, reconnect us with ones we may have lost touch with and bring new business opportunities (clients) our way. LinkedIn can play a valuable role in helping to build our online reputation, brand awareness, influence and network of connections. Continue reading
Listen as Mark Horn interviews Stephen Jones
Listening time: 26 minutes 39 seconds
Estimated reading time: 1 minute
One critical test a digital media producer faces is in creating great content for another owner. Continue reading
LinkedIn has debuted a feature that will show users how they rank among their connections, which means LinkedIn vanity can now be quantified.
Who’s Viewed Your Profile, one of the social network’s most popular features, now includes a tool called How You Rank, which will show the most-viewed profiles among one’s company and greater network. Continue reading
Should you spend your time and energy building your list of email subscribers, or building a community group of followers? I talk it through for you to decide in the short video below. Continue reading
We hear it every day. ‘I want to be number one on Google.’ Of course you do. Because when your boss does a few searches and doesn’t find you there, you hear about it, right? You probably see that messaging filling your inboxes from inquiring ‘SEO’ companies that promise to ‘make it happen’. Well, I hate to be the bearer of bad news, but being on the first page of Google is pointless. This alone gets you nothing. Continue reading
A whopping 94 per cent of B2B brands maintain a regular presence on LinkedIn making it the most popular social channel in the B2B industry, according to B2B Marketing’s newly published Social Media Benchmarking Report 2014.
The professional social network has taken the crown from Twitter, which was named the most popular B2B social networking site in last year’s report. Still, Twitter came second, with 89 per cent of B2B brands claiming a brand presence on the micro-blogging site. Continue reading