by Kurt Wagner
LinkedIn updated the “who’s viewed your profile” section of its platform on Monday, adding personalized tips for how users can generate more profile views.
The new layout includes more detailed analytics about which LinkedIn members visit your profile page. Now users will be able to see which industries their viewers work in, and whether or not those who view their profile share the same job title. Continue reading
by Sharmin Kent
LinkedIn took aim at user-generated content sites by opening its publishing platform to all of its members. Once the domain of just 500 network-designated influencers, the platform is now open for everything from individual professional promotion to brand advocacy. But perhaps most importantly, this move could place LinkedIn at the center of content promotion and distribution for a variety of industries. Continue reading
The 42 LinkedIn Inside Sales Tips eBook is designed to help you drive new business. You’ll learn critical practices to help you connect better with prospects and customers and increase revenue.
Traditional selling channels of email and phone are tried and true, but LinkedIn and other social channels can greatly increase sales performance. Here is a preview on just one of the powerful tips — did you know LinkedIn performs 7 times better than email in some cases? Get social and leave old school selling in the dust. Continue reading
by Stephanie Buck
LinkedIn has developed a killer resource of 225 million users, one you absolutely should take advantage of when it comes to your career. But you’ll have to navigate LinkedIn’s potentially tricky tools and settings while you’re at it. Not to mention take care to maintain proper etiquette at all times. That’s a lot of pressure. Continue reading
by Irfan Ahmad
Are you leveraging LinkedIn to drive sales and increase traffic to your business? Although LinkedIn is not as appealing as Facebook, Googleplus or Twitter, but with 259 million users, 184 million monthly unique visitors, 3 million business pages and 2.1 million groups, it’s a huge social network that you cannot afford to ignore. Still not convinced, check out this infographic from quicksprout to find out how can you use LinkedIn to grow your business, connect with your target market and become the authority in your niche. Continue reading
by Andrew Hutchinson
With every algorithm update, Google is making SEO more and more complex. The company has expressed its desire to improve the quality of their search results, filtering out spammers and content of lower relevance — but how that ‘relevance’ is determined is becoming increasingly difficult to understand to a definitive degree. The elements that are regularly highlighted by Google are ‘quality content’ and ‘genuine engagement’. Continue reading
by Stephanie Frasco
LinkedIn is one of the best ways to promote your professional products and services because, quite simply, it was created just for that. Well, it was created as a networking tool, but in the world of business networking, a little self-promotion and sales are never far behind.
No matter the industry you’re in, if your livelihood and business revolve around selling professional services, LinkedIn is the network of your dreams. And no, it isn’t just a resume placeholder, nor is it a place only for recruiters. With a few little tweaks, and a customized LinkedIn strategy, you could be sitting pretty while the leads and sales come a’ knocking. Continue reading
by Chad Pollitt
The title of this article is a direct quote from Jonathan Perelman of BuzzFeed and was featured in Ryan Skinner’s article, “Great Content Is Not Enough,” on the Forrester blog. The article features takeaways from Ryan’s most recent Forrester report, called “Put Distribution at the Heart of Content Marketing.” The report is a great read for today’s marketing and public relations professionals and explains why only 36 percent of marketers who use content feel they use it effectively. Continue reading
by Barry Feldman
When outsiders start in with their bashing and thrashing of social media networks you can bet your last dime they’ll be squawking about the trivial nature of the posts.
You’ve heard it many times before. Social media is a waste of time. That’s their story and they’re sticking to it (as the media world passes them by).
Should we tell them about LinkedIn or should that remain our little secret? Maybe they’ve heard, LinkedIn is the businessperson’s network. Continue reading
by Steve W. Martin
I recently interviewed 54 top salespeople about how they use LinkedIn to research accounts, prospect for leads, and generate sales. All of the study participants sell technology-based products to the IT departments of mid to large size companies.
The study included three types of salespeople: 33% were inside salespeople who sell exclusively over the phone, 41% were outside field reps responsible for acquiring new accounts, and 26% were outside field reps who managed existing client account. Continue reading