LinkedIn Basics: Don’t Ignore These 6 Areas!

dont ignore linkedin

by Sue Cockburn

LinkedIn is an important social network for professionals, business owners and job seekers alike. It can help introduce us to new people, reconnect us with ones we may have lost touch with and bring new business opportunities (clients) our way. LinkedIn can play a valuable role in helping to build our online reputation, brand awareness, influence and network of connections. Continue reading

LinkedIn Will Now Rank Your Profile Based on Popularity

linkedin how you rank

by Alice Truong

LinkedIn has debuted a feature that will show users how they rank among their connections, which means LinkedIn vanity can now be quantified.

Who’s Viewed Your Profile, one of the social network’s most popular features, now includes a tool called How You Rank, which will show the most-viewed profiles among one’s company and greater network. Continue reading

Why Being on the First Page of Google Is Meaningless

google search page

by Jody Biagini

We hear it every day. ‘I want to be number one on Google.’ Of course you do. Because when your boss does a few searches and doesn’t find you there, you hear about it, right? You probably see that messaging filling your inboxes from inquiring ‘SEO’ companies that promise to ‘make it happen’. Well, I hate to be the bearer of bad news, but being on the first page of Google is pointless. This alone gets you nothing. Continue reading

LinkedIn most popular social network for B2B

how use linkedin

by B2B Marketing

A whopping 94 per cent of B2B brands maintain a regular presence on LinkedIn making it the most popular social channel in the B2B industry, according to B2B Marketing’s newly published Social Media Benchmarking Report 2014.

The professional social network has taken the crown from Twitter, which was named the most popular B2B social networking site in last year’s report. Still, Twitter came second, with 89 per cent of B2B brands claiming a brand presence on the micro-blogging site. Continue reading