LinkedIn most popular social network for B2B

how use linkedin

by B2B Marketing

A whopping 94 per cent of B2B brands maintain a regular presence on LinkedIn making it the most popular social channel in the B2B industry, according to B2B Marketing’s newly published Social Media Benchmarking Report 2014.

The professional social network has taken the crown from Twitter, which was named the most popular B2B social networking site in last year’s report. Still, Twitter came second, with 89 per cent of B2B brands claiming a brand presence on the micro-blogging site. Continue reading

Why it Pays to be Adaptable: Tips to Future-Proof Your Career [INFOGRAPHIC]

linkedin career

by Ariel Eckstein

You see your dream job posted on LinkedIn. Unfortunately, it’s located halfway around the world and it’s just not the right time to make a big move.

You have all the right skills for a challenging opportunity, but it’s in an industry you have little knowledge of which makes you nervous about applying. Continue reading

LinkedIn Launches New Small Business Site

linkedin logo

by Kevin Casey

LinkedIn recently launched a microsite for small-business owners. The idea behind it is to “give [entrepreneurs like] you the tools, tips, and guidance you need to make the most out of LinkedIn.”

The free resource center, dubbed LinkedIn Small Business, essentially responds to the findings of a recent LinkedIn study of how small businesses use social media. Here’s the lowdown. Continue reading

LinkedIn Drives the Majority of B2B Leads and Conversions [INFOGRAPHIC]

linkedin infographic

by Steve Rayson

Last year the Investis IQ Audience Insight Report found that two thirds of visits to corporate websites from social networks came from LinkedIn. New research from Oktopost shows that LinkedIn not only drives more traffic but also the vast majority of B2B leads and conversions, reinforcing its position as the key social platform for B2B marketers. Continue reading

Social media needs content marketing

content marketing
by Sheera EbyContent marketing is one of the leading sources of generating website traffic. When content marketing is analytically keywords-driven, it is a proven source of search engine optimized page rankings.Content marketing can also play an important role in social media. Content marketing can serve as a vehicle for giving prospects and customers reasons to interact with your brand. While social media can help build awareness and relationships, it can also serve as an important conduit for driving education, engagement and action.

Continue reading

LinkedIn Shows You Who Visits Your Profile — and Then Some

linkedin sign

by Kurt Wagner

LinkedIn updated the “who’s viewed your profile” section of its platform on Monday, adding personalized tips for how users can generate more profile views.

The new layout includes more detailed analytics about which LinkedIn members visit your profile page. Now users will be able to see which industries their viewers work in, and whether or not those who view their profile share the same job title. Continue reading

How Will LinkedIn’s New Publishing Platform Change the Media Landscape?

linkedin publish

by Sharmin Kent

LinkedIn took aim at user-generated content sites by opening its publishing platform to all of its members. Once the domain of just 500 network-designated influencers, the platform is now open for everything from individual professional promotion to brand advocacy. But perhaps most importantly, this move could place LinkedIn at the center of content promotion and distribution for a variety of industries. Continue reading

42 LinkedIn Inside Sales Tips

linkedin sales tips

The 42 LinkedIn Inside Sales Tips eBook is designed to help you drive new business. You’ll learn critical practices to help you connect better with prospects and customers and increase revenue.

Traditional selling channels of email and phone are tried and true, but LinkedIn and other social channels can greatly increase sales performance. Here is a preview on just one of the powerful tips — did you know LinkedIn performs 7 times better than email in some cases? Get social and leave old school selling in the dust. Continue reading

The Complete Guide to LinkedIn Etiquette

Hide your activity but make your profile public

by Stephanie Buck

LinkedIn has developed a killer resource of 225 million users, one you absolutely should take advantage of when it comes to your career. But you’ll have to navigate LinkedIn’s potentially tricky tools and settings while you’re at it. Not to mention take care to maintain proper etiquette at all times. That’s a lot of pressure. Continue reading