by Jeff Bullas
In February last year, LinkedIn gave every member in the U.S. the ability to publish posts on LinkedIn – and the response was swift and enthusiastic. In fact just recently, LinkedIn reached more than one million posts.
Now since LinkedIn wants each one of more than 330 million members to be able to share their insights with other professionals across the globe, they’ve taken another big step toward that goal as they expand the ability to publish on LinkedIn to all members in English-speaking countries. Continue reading
by Damien Elsing
Have you ever spent time creating a piece of content, only to put it out there and all you hear is crickets?
It’s not a good feeling.
But what if your content just wasn’t speaking to your target audience? Continue reading
by Julia McCoy
Now that we are in the start of a brand new year, you might be asking yourself what marketing tactics you will implement for your brand in 2015. You know about all of the Internet marketing techniques, from social media marketing to building links. However, content marketing has been buzzing as a top-notch marketing strategy for quite a while now, and the hype has yet to fade away. Maybe there is something to this content marketing thing after all? Continue reading
by Koka Sexton
Growing a Bonsai tree requires a great deal of skill and patience. There are no shortcuts. There are only best practices that, when followed regularly, help the tree become more magnificent with each passing year.
Social sellers don’t flourish overnight either. Rather, gradual growth is achieved when sales pros routinely perform the right social selling activities. These activities can be divided into three areas of focus: Continue reading
Social Centered Selling Moments Video Series with Barb Giamanco and Video Ambassador Doug Lehman, discussing Sales, Social Selling, social media and training best practices. In this video we look at the status of Social Selling in the sales process. Continue reading
by Alex Hisaka
In a competitive selling environment, efficient sales lead generation is critically important for sales pros. And one of the best ways to convert sales prospects into ready-to-buy leads is to get them to like you. Read on to discover five ways to make sales prospects happy – straight from the social selling practitioners here at LinkedIn. Continue reading
by Michael Cohn
LinkedIn is an amazing social media tool that can be extremely effective for businesses. However, just like it is for all social media channels, there are certain rules and guidelines that you have a responsibility to follow. On the flip side, there are some things that you should not do when interacting on LinkedIn. Continue reading
by Courtney Hunt
This article attempts to help intermediate and advanced LinkedIn users understand how their LinkedIn activity is broadcast and shared with other users, and provides recommendations for the best approaches to managing that activity within LinkedIn’s constraints. It provides a comparable assessment and recommendations for filtering and managing other people’s LinkedIn activity as well. Continue reading
by Alex Hisaka
Discover three social selling tactics you’re better off avoiding this year, unless of course you want to spook your prospects.
Some people think of Halloween as a holiday for kids, but this $7 billion industry is clearly cause for celebration among people of all ages. While it used to be that you could wear an old sheet over your head and hit that costume party, today’s revelers go all out, often spending $100 or more for a costume. It’s not enough to just show up nowadays – it’s about making a lasting impression. Continue reading
by Emma Snider
In our recently released research report The State of Inbound 2014-2015: Sales Edition, we asked salespeople to weigh in on their top priorities for the coming year. The number one response wasn’t terribly surprising: Over 30% of those surveyed placed closing more deals on top of the to-do list, followed by improving the efficiency of the sales funnel, and reducing the length of the sales cycle. All good, practical goals. Continue reading