7 Tips for LinkedIn Company Pages

linkedin company pages

by Justin Wilson

LinkedIn is a unique social network. It is where a broad range of professionals spend their time online, and there are a lot of them who do so! The perception that people set up their profile and then forget about LinkedIn is unfair too, as in April 2015, there were 187 million unique monthly visitors to LinkedIn.

But what are these people doing when they are on LinkedIn? It is one of three things: Continue reading

7 Common Content Marketing Mistakes + How to Avoid Them

7 Common Content Marketing Mistakes + How to Avoid Them

by Liz Bedor

Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences – especially those made by others. Mistakes provide insight into what to avoid in the future. As the content marketing space grows, so have the number of errors we’ve found many marketers make. Continue reading

Why Every Person in Your Company Needs to Be Using LinkedIn

Why Every Person in Your Company Needs to Be Using LinkedIn

by William Arruda

LinkedIn provides an unrivaled branding and visibility opportunity for companies that harness the true power of LinkedIn and engage their staff. It is one of the most valuable branding tools you have—and right now, it’s a competitive advantage.

Very few companies have effectively implemented a comprehensive LinkedIn branding plan. Continue reading

6 Tips to Create and Publish a Killer Article on LinkedIn

6 Ways to Create and Publish a Killer Article on LinkedIn

by Jeff Bullas

In February last year, LinkedIn gave every member in the U.S. the ability to publish posts on LinkedIn – and the response was swift and enthusiastic. In fact just recently, LinkedIn reached more than one million posts.

Now since LinkedIn wants each one of more than 330 million members to be able to share their insights with other professionals across the globe, they’ve taken another big step toward that goal as they expand the ability to publish on LinkedIn to all members in English-speaking countries. Continue reading

How Important Will Content Marketing Be in 2015?

content marketing 2015

by Julia McCoy

Now that we are in the start of a brand new year, you might be asking yourself what marketing tactics you will implement for your brand in 2015. You know about all of the Internet marketing techniques, from social media marketing to building links. However, content marketing has been buzzing as a top-notch marketing strategy for quite a while now, and the hype has yet to fade away. Maybe there is something to this content marketing thing after all? Continue reading

How Small Sales Teams Can Maximize Sales Navigator Effectiveness in Just 30 Minutes a Day

How Small Sales Teams Can Maximize Sales Navigator

by Koka Sexton

Growing a Bonsai tree requires a great deal of skill and patience. There are no shortcuts. There are only best practices that, when followed regularly, help the tree become more magnificent with each passing year.

Social sellers don’t flourish overnight either. Rather, gradual growth is achieved when sales pros routinely perform the right social selling activities. These activities can be divided into three areas of focus: Continue reading