6 Tips to Create and Publish a Killer Article on LinkedIn

6 Ways to Create and Publish a Killer Article on LinkedIn

by Jeff Bullas

In February last year, LinkedIn gave every member in the U.S. the ability to publish posts on LinkedIn – and the response was swift and enthusiastic. In fact just recently, LinkedIn reached more than one million posts.

Now since LinkedIn wants each one of more than 330 million members to be able to share their insights with other professionals across the globe, they’ve taken another big step toward that goal as they expand the ability to publish on LinkedIn to all members in English-speaking countries. Continue reading

How Important Will Content Marketing Be in 2015?

content marketing 2015

by Julia McCoy

Now that we are in the start of a brand new year, you might be asking yourself what marketing tactics you will implement for your brand in 2015. You know about all of the Internet marketing techniques, from social media marketing to building links. However, content marketing has been buzzing as a top-notch marketing strategy for quite a while now, and the hype has yet to fade away. Maybe there is something to this content marketing thing after all? Continue reading

How Small Sales Teams Can Maximize Sales Navigator Effectiveness in Just 30 Minutes a Day

How Small Sales Teams Can Maximize Sales Navigator

by Koka Sexton

Growing a Bonsai tree requires a great deal of skill and patience. There are no shortcuts. There are only best practices that, when followed regularly, help the tree become more magnificent with each passing year.

Social sellers don’t flourish overnight either. Rather, gradual growth is achieved when sales pros routinely perform the right social selling activities. These activities can be divided into three areas of focus: Continue reading

5 Ways to Make Your Sales Prospects Smile

sales lead generation prospect

by Alex Hisaka

In a competitive selling environment, efficient sales lead generation is critically important for sales pros. And one of the best ways to convert sales prospects into ready-to-buy leads is to get them to like you. Read on to discover five ways to make sales prospects happy – straight from the social selling practitioners here at LinkedIn. Continue reading

Avoiding LinkedIn Certain No No’s

linkedin

by Michael Cohn

LinkedIn is an amazing social media tool that can be extremely effective for businesses. However, just like it is for all social media channels, there are certain rules and guidelines that you have a responsibility to follow. On the flip side, there are some things that you should not do when interacting on LinkedIn. Continue reading

LinkedIn Activity: Trying to Manage the Virtually Unmanageable

linkedin activity

by Courtney Hunt

This article attempts to help intermediate and advanced LinkedIn users understand how their LinkedIn activity is broadcast and shared with other users, and provides recommendations for the best approaches to managing that activity within LinkedIn’s constraints. It provides a comparable assessment and recommendations for filtering and managing other people’s LinkedIn activity as well. Continue reading

How to Avoid 3 Common Mistakes That Spook Prospects

3 Common Social Selling Mistakes

by Alex Hisaka

Discover three social selling tactics you’re better off avoiding this year, unless of course you want to spook your prospects.

Some people think of Halloween as a holiday for kids, but this $7 billion industry is clearly cause for celebration among people of all ages. While it used to be that you could wear an old sheet over your head and hit that costume party, today’s revelers go all out, often spending $100 or more for a costume. It’s not enough to just show up nowadays – it’s about making a lasting impression. Continue reading

Is Social Selling All Hype? [Data]

social selling

by Emma Snider

In our recently released research report The State of Inbound 2014-2015: Sales Edition, we asked salespeople to weigh in on their top priorities for the coming year. The number one response wasn’t terribly surprising: Over 30% of those surveyed placed closing more deals on top of the to-do list, followed by improving the efficiency of the sales funnel, and reducing the length of the sales cycle. All good, practical goals. Continue reading